Retino - SaaS solution for complaints and returns management, suitable for every e-shop

Interest shown


85,1 %   

425 500 €

500 000 €

Retino addresses the growing problem of complaints and returns in e-commerce and offers an easy-to-integrate solution for any type of e-shop. It has replaced manual and time-consuming complaint processes with high risk of error with an automated process that can save up to 60% of the time and costs associated with complaints and returns. Retino brings communication and customer service together in a single interface, making the complaint process user-friendly both for e-shops and for customers, increasing the likelihood of repeat purchases.

  • Automation from complaint receipt to follow-up online monitoring, including logistics
  • Significant increase in customer satisfaction and likelihood of repeat purchase
  • 2.4 million relevant complaints in the Czech Republic and Slovakia annually; 14 million in CEE, with an expected doubling in 3 years
  • Solution offered as a plug-and-play module to the providers of tech e-shop solutions; already integrated with (15 thousand e-shops) - 100 new e-shops in 19 minutes
  • Over 5,000 processed returns from 50 paying e-shops and turnover of more than EUR 10,000 since Q3 2018, over 280 potential customers in pipeline
  • Experienced mentors Josef Matějka (CZC), Martin Rozhoň (Vivantis), and Peter Hajduček (Footshop)
  • Successful completion of investment round and due diligence process in StartupYard Batches 8
Active – campaign closing
Required capital
500 000 €
Number of investors
Closing in
Interest shown
425 500 €
Minimal ticket
5 000 €

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About investment opportunity

Investment objective

  • Expansion: Integration of Retino plug-and-play solution with transnational eCommerce platforms BigCommerce, Magento, Shopify, or WooCommerce, each with hundreds of thousands of e-shops
  • Strengthening of marketing and distribution activities across platforms
  • Expansion of the development team


Retino offers e-shops an easy-to-integrate solution for complaints and returns management. It takes care of communication, goods identification, and monitoring throughout the entire complaint process and automates the associated services. Retino saves up to 60% of administrative time, significantly reducing costs and increasing customer satisfaction and therefore also the likelihood of repeat purchase.

The complaint process today: an opaque and frustrating process 

In the vast majority of cases, complaints and returns are a manual process both for e-shops and for customers. E-shops do not have a single interface to handle complaints, and the entire process is generally resolved via phone calls, e-mails, and Excel and Word documents. A customer packs the unwanted or faulty goods, sends them to the e-shop, and waits. After receiving the package, the e-shop worker must find out what the customer wants to return, find his order in the system, correctly identify the goods (which can be difficult and take a long time when, for instance, a customer wishes to return one of three different pairs of jeans), fill in a paper complaint form and enter a record in the system.

The complaint process with Retino: saved time, reduced costs, and satisfied customers

After integration in an e-shop, the Retino system receives all relevant order information. When a customer returns a purchase, Retino handles the entire process, including logistics. A customer enters his order number on the e-shop website in the “returns” section, selects the unwanted or faulty goods he wishes to return, fills in a complaint form, prints out a transport label and selects a method of transportation. The entire process transpires within just a few minutes and clicks. The Retino system immediately alerts the seller about the complaint, and after receiving the returned goods, the seller simply scans the return label and obtains all necessary information. The goods are reviewed and the complaint is processed online, and both parties have access to up-to-date status information. Thanks to this simplified process, e-shops can save up to 60% of administrative time, leading to a significant reduction in operating costs.

Customer satisfaction leads to repeat purchases

Based on Acomware's 2018 study, almost two-thirds of Czechs have had an experience with filing complaints or returning goods purchased online. If an e-shop refunds them immediately, up to 70% of customers buy goods in that store again. In an e-shop refunds them in three weeks, only 9% purchase goods again. In about four out of ten complaints, customers report reservations about the e-shop's approach, and if they encounter a problem during the complaint process, half of them choose a different e-shop the next time. Due to a quicker process, error minimization, and online complaint tracking, Retino e-shops achieve a 95% satisfaction rate (the market average is 50%), which increases the likelihood of repeat purchases.

A scalable distribution model enables cooperation with giants

Retino can be integrated with any online store. Today it is offered as a plug-and-play module to the largest provider of tech e-shop solutions in the Czech Republic,, which runs almost 15,000 e-shops in the Czech Republic and boasts a total daily turnover of CZK 62 million (EUR 2.4 million). In the first 20 minutes after integration with, Retino received more than 100 new registrations. Magento, WooCommerce, Shopify, and BigCommerce represent additional opportunities to reach the international clientele visiting hundreds of thousands of additional e-shops daily.

An experienced team

Before launchine Retino, founder and CEO Petr Boroš set up his first company, Higard. After two years of operations, Petr and his partner sold the e-shop in 2017, and has been working successfully ever since. Petr gained his knowledge of technology and also marketing, sales, and business at prestigious universities both in the Czech Republic and abroad.

A market that grows each year

  • More than 42,000 e-shops in the Czech Republic
  • Expected eCommerce turnover in the Czech Republic in 2018: CZK 139 billion (year-over-year change + 18.5%)
  • 6 million complaints in the Czech Republic and Slovakia annually, of which 2.4 million are relevant for Retino (35 million in total in CEE, of which 14 million are relevant for Retino); expected doubling in 3 years
  • Growth of the European eCommerce market is expected to be at 7.5% per year for the next 4 years


Business updates since Retino's launch in Q3 2018

  • Annual turnover of EUR 10,000 with over EUR 7,000 in Q4 2018
  • More than 5,000 processed returns
  • Ca. 2.5 million orders in the database – regular increase ca. 200,000 orders/month from existing customers 
  • 280 customers in the pipeline


Retino in media

  • The best startup of 2018 - Česká spořitelna Nejlepší Startup roku -
  • The 2nd best startup of 2017 - Česká spořitelna Nejlepší Startup roku -
  • Retino succedeed in StartupYard 2017 -
  • Returns are not suppose to be hassle for customer neither for e-shops -







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