Eyerim is the largest online retailer of eyewear in Central and Eastern Europe, operating in 14 countries. It is growing at over 30% per year and launched its own brand of prescription glasses and sunglasses in 2019. Thanks to a combination of online and offline sales, Eyerim has fulfilled more than 1 million orders and served over 700,000 customers to date.
The active community consists of more than 340,000 subscribers, and up to 30% are repeat customers. Prescription glasses and sunglasses from world-renowned manufacturers and our own brands are sold through:
- Online sales in 14 countries via eyerim.com with a virtual mirror and direct advertising.
- Stores in Bratislava and Prague offering eye tests, diagnostics, personal advice, and online order pickup.
Eyerim aims to achieve sales of €30 million and is opening new opticians in other large cities (Košice, Warsaw, Krakow, Bucharest, etc.). The stores in Prague and Bratislava are visited by more than 200 customers a day and, after a year of operation, are profitable and have achieved sales of over €1.2 million. Eyerim optical stores are profitable with a quick return on investment, thanks in part to the support of the Eyerim online platform.
Express your non-binding interest and gain access to further information in the Financial Analysis document, where you can learn more about Eyerim and its results.
