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Freshlabels is a fast-growing online retailer of sustainable fashion with a strong brand and an ambitious European expansion underway.

In 2019 Freshlabels began its foreign expansion by launching an English version of the platform, and at the beginning of last year it added a German version as well. The company’s immediate sixfold year-on-year revenue growth on the German market and revenue doubling for the rest of the European countries proved that the company’s focus on the Western European market was the right choice. The exceptional potential of Freshlabels is strengthened by the growth of e-commerce and digital sales channels in the fashion industry. With an offer of more than 100 carefully selected brands, Freshlabels is quickly becoming the leader among sustainable and quality fashion retailers for a wide customer base.

2020 revenue of €4.7 million, growth of +49% CAGR between 2016 and 2019

3 B&M concept stores in Prague and Berlin

Long-term relationships with suppliers and access to exclusive product collections

Highly rated customer service and exceptionally low return rates

Delivery option to more than 20 countries

40+ members team led by seasoned management

Expert supervisory board members: Venture capital fund Tensor Ventures

150,000+ subscribers and followers (email / Instagram / Facebook)

Growth investment with an expected return of 3x invested sum within 5 years

Spoluvlastněte Freshlabels

Love brand for everyone who wants to go beyond the surface 


Freshlabels was founded upon the idea of ​​discovering and selecting original and high-quality fashion from all over the world and so offering an alternative to instant fashion from fashion chains. It soon became a locally known pioneer of “fresh” brands, which the founders sought at foreign fairs and through a growing network of international contacts. Gradually, their attention was increasingly focused on emerging sustainable and responsible brands. These subsequently became a pillar of the product portfolio.

The offered collections currently come from more than 100 carefully selected brands from all over the world. They combine brilliant design, quality and durability as well as the greatest possible environmental friendliness. Some 37 brands currently meet those highest standards of sustainability, and at the end of 2020, 50% of newly stored goods could boast the ‘Sustainable Tag’ that Freshlabels awards to brands based on comprehensive criteria. The goal for 2021 is to increase this share to 75%.

The main sales channel is an ever-evolving e-commerce platform. In 2014, this was supplemented by the first concept store in Prague. Today, Freshlabels has three unique stores (apart from Prague, also in Berlin). The newest Sustainable Store (design boutique) in Prague offers exclusively sustainable products that are not only for sale, but above all for building a community and spreading Freshlabels’ ideas and principles.

In 2019, Freshlabels began its foreign expansion by launching a delivery option throughout the EU and an English-language version. Currently, the platform has four language versions (EN, DE, CZ, SK) and is preparing others. It is currently focusing on the German market, where its public face is a stylish store in the heart of Berlin. The German-language version was launched at the beginning of 2020. By the end of the year, the share of turnover from the German market was almost 20% and is still growing (turnover in February-March 2021 was more than 100% higher year-on-year).

About the investment opportunity

Investment of € 1.5 mil. via a convertible loan – conversion into the company’s equity as of 06/2022

Expected total revenue of € 8.5 mil. by 2022

Expected return on investment of 30%+ p. a., 3–4x

Moderate investment risk with investment timeline of up to 5 years

Return based on capital appreciation and subsequent exit

Professional VC fund Tensor Ventures in the Advisory Board

Opportunity

The more than 40-member Freshlabels team is led by seasoned management and consultants with many years of experience not only in the segment of small and medium-sized enterprises (SMEs), but also multinational corporations:

Jakub Veselský (CEO) – co-founded Freshlabels while studying at the University of Economics, Prague. He has been dedicated to Freshlabels as CEO for 15 years.

Jan Bouška (COO) – co-founded Freshlabels as a student at the University of Economics, Prague. He has been with Freshlabels since its founding 15 years ago.

Honza Matura (COO) – has 15 years of experience in Lidl CZ, where he was responsible for the management of warehouse and logistics. He has been with Freshlabels since 2017.

Mirek Malát (CTO) – has 20 years of experience in IT and Performance Marketing (Mall, Bibloo). He has been with Freshlabels since 2018.

Jakub Grosman (CFO) – has extensive experience in the corporate environment after working for Philips in various management positions for more than 10 years. He previously studied at Charles University in Prague and is currently completing his PhD at the University of Economics, Prague.

The management of Freshlabels is also supported by the partners of the VC fund Tensor Ventures (current investor):

Martin Drdul is an experienced investor and advisor. He previously worked for more than 10 years at Intel Corp.

Roman Smola has many years of experience in the sector of venture capital. He founded startups Answear.cz, WDF, Glogster and Passenger.

Team

The European fashion market was hard hit by the Covid-19 pandemic last year (estimated year-on-year decline of 22-35%), mainly due to the sudden downturn in tourism, which is closely linked to mobility and shopping. In 2021, a significant recovery of the fashion market is expected. The primary driver of growth will be digital sales channels. People are likely to continue to avoid crowded places such as shopping malls. A survey conducted by the consulting firm McKinsey estimates up to 30% growth of the digital segment in the European fashion industry in 2021 compared to 2019.

The pandemic has had a major impact on the shift in customer behavior. According to a McKinsey study, the pandemic will significantly accelerate DIGITALIZATION and customers will place much more emphasis on SUSTAINABILITY in the fashion industry. With growing online penetration and customer demand for increasingly sophisticated digital interaction, stores will be forced to optimize the online experience along with a mix of sales channels. At the same time, however, they will want to maintain a sense of the human presence. In addition, the arrival of the pandemic amplified the already existing critique of consumerism (fast fashion). It emphasized the need for sustainability in purchasing decisions and significantly contributed in surge of new circular business models (especially resale).

As more people shop online, the role of retail brands will change – flagship stores will primarily present the retailer's brand. Most brick-and-mortar stores will be smaller, the goods will be more adapted to the local market and will fulfill the task of processing online orders.

Freshlabels not only actively responds to all key trends in the fashion industry, but is also directly involved in shaping them. It focuses its current strategy on:

EXPANSION into Western European markets with high purchasing power (DE, FR, Benelux, UK and IE)

LOCALIZATION: launch of new localized domains and language versions for the e-shop (.fr, .nl, .be, .co.uk, .ie); significant support of the ‘concept store‘ in Berlin on the German market

DIGITALIZATION: upgrade of IT infrastructure (customer data analytics, loyalty program, personalization of web content and personalized emailing)

NEW PROJECTS: LOOP: a project based on the circular economy rewards customers with credits for further purchases after returning old clothes; Freshlabels is preparing to introduce its own PRIVATE LABEL

Market potential

A pioneer helping to change the fashion industry 

The shift of customers from fast fashion to a growing emphasis on sustainability in purchasing decisions represents one of the most significant trends in the fashion industry, as evidenced by several studies. Freshlabels has been focused on sustainability since 2015 and has built an excellent starting position for further growth.

Each brand approaches sustainability and responsibility in its own way. Freshlabels provides customers with detailed and easily accessible information. In 2020, the company launched a new, transparent sustainability assessment system that is based on its own comprehensive questionnaires for suppliers. Such an approach is unique in this industry and represents a huge competitive advantage towards customers and suppliers.

In 2020, Freshlabels opened the first Freshlabels Sustainable Store, offering only those products that meet its highest sustainability criteria. In addition to the products, the idea of sustainability is also reflected in the interior concept designed by Lenka Mikova Architects. It combines innovative materials such as recycled and dry-pressed Tetra-Pak with upcycled objects left behind by a previous tenant. The aim is to create a community hub for those interested in sustainability, a space for its own events and customer activation in cooperation with individual brands.

Freshlabels continues to come up with further innovations and initiatives to demonstrate its leadership in sustainability. Customers can have their order sent in used upcycled packaging, which is not only ecological but also economical. In 2021, Freshlabels plans to send 50% of all shipments in this way. The brand has strengthened its authentic connection with sustainability also through educational activities on its website, social networks, mailing, blog, as well as through lectures and workshops. All of this helps Freshlabels fulfill its sustainable mission.

The latest step in this area is the launch of the Freshlabels LOOP project. It works on the principle of repurchasing products that customers have bought in the past but no longer use. Customers will then receive credit for the next purchase and the returned products will either be resold or donated to selected locations.

Freshlabels has recently released a Sustainability report summarizing the challenges and achievements for 2020, as well as plans and goals for 2021. 

Product / Solution

Market acceptance risk – low, as recent market surveys indicate that EU consumers will buy less but be much pickier. An overall increase in shopping in the casual wear segment is expected, at the expense of luxury and formal wear. The demand for sustainability and purposeful brands will increase more than ever before. Consumers will appreciate brands that offer meaningfulness and sustainability – these features will become the new standard.

Purchasing power risk – varies from country to country in Europe. In general, Western European (DE, FR, NL) countries are characterized by a significantly higher purchasing power than the countries in CEE (CZ, SK, HU). Overall, purchasing power risk is minimized by intended growth in Western Europe. 

Competitive risk – high, both from smaller local retailers focusing on sustainable fashion, but also from large European and global e-commerce platforms, such as Zalando or Amazon. Freshlabels is not just another retailer, but a brand with high added value, which has established its relevance for a pan-European audience. In the segment of responsible consumption, the so-called Amazon effect is evident with some customers moving away from huge shopping portals that cannot reflect deeper values, to authentic independent retailers like Freshlabels. The company has built strong business relationships with leading global brands such as Patagonia, The North Face, Fjällraven and many others. Unlike the competition, these partnerships provide the company with exclusive access to special collections and activities. A broadly diversified portfolio of brands mitigates the risk of sudden termination of a business partnership by one of the brands.

Risk of scalability and internationalization – is associated with planned growth and expansion in Western European markets. However, new orders outside the Czech Republic (domestic market) are constantly growing and confirming the relevance of the Freshlabels sales concept to the markets of Western Europe, which are characterized by high competition.

Risks

The growth investment will be used to build a leadership position in the sale of designer, high quality and sustainable fashion in Europe, and to reach the revenues of € 17 mil. at an EBITDA margin of approx. 5%.

Expansion into new markets DE, AT, FR, Benelux, UK / IE

Deepening and expanding the range of products and stocks

Development of e-commerce platform: - advanced data and customer analytics - personalization of content - development of solutions to increase customer retention and loyalty

Extension of the business model through innovative projects related to sustainability (LOOP plus development of own sustainable private label)

Investment Objective

More information

Forbes: Freshlabels a jejich první milion: dělejte věci po svém a nebojte se půjčit si

Czechcrunch: Freshlabels poprvé expandují do zahraničí. Nový Backpack Store otevřeli v samotném srdci Berlína

Czechcrunch: Freshlabels po Česku dobývají i Německo. Prodávat jen udržitelné značky je ale zatím neudržitelné, říkají zakladatelé

Czechcrunch: Jak dát prodanému zboží další smysl. Ve Freshlabels začínají vykupovat oblečení a otevřou second-hand

Forbes: Freshlabels má nový obchod na Letné. Prodává v něm jen udržitelné zboží

Forbes: Budoucnost módy je v resale. Freshlabels nebo COS startují přeprodej nošeného zboží

Czechdesign: Freshlabels představuje udržitelnou budoucnost na Designbloku

iHned: Kvůli covidu přišel prodejce designového oblečení Freshlabels o miliony. Teď otevřel nový obchod

iHned: Freshlabels míří na západ. Nový obchod s batohy v Berlíně navrhla Lenka Míková

Fashionnetwork: Freshlabels eröffnet ersten Backpack-Concept-Store in Deutschland

Ceecee: DIVERSITY IN DESIGN: BACKPACKS FROM AROUND THE WORLD AT FRESHLABELS

Media

The investment in the amount of €1.5 million will be used primarily for the development of the e-commerce platform and expansion of the product and brand offering, together with advanced analytics, thanks to which Freshlabels will be able to actively continue its ongoing expansion into Western European countries. At the same time, Freshlabels plans to continue the expansion of its brand through innovative services focused on sustainability – such as development of its own collections and the customer-oriented Loop service, which functions on the basis of the circular economy – and to come up with creative ways to reduce its own carbon footprint.

For what purpose will the investment be used?

Some 70% of customers are from the Czech Republic and Slovakia, Germans comprise approximately 20% and 10% come from other European countries. In the immediate future, Freshlabels will continue its expansion on the German market and gradually enter other areas of Western Europe, namely Benelux, France, the UK and Ireland.

In which countries does Freshlabels currently operate and what direction does it want to take in the future?

The investment is being implemented directly through a convertible loan with a fixed conversion in 2022. The valuation of the company will be determined based on the results actually achieved. Investors will thus gain up to a 40% share in Freshlabels via the Crowdberry platform.

What is the initial valuation when investing in Freshlabels? How large a share will Crowdberry investors own in Freshlabels through a special purpose vehicle?

The investment’s anticipated level of appreciation is 30-40% p.a., or three to four times the investment on a one-off basis upon exit, under the condition that the current business plan has been fulfilled.

What is the anticipated level of appreciation of investments in Freshlabels and in what form?

The anticipated investment horizon is up to five years.

What is the time horizon of the investment in Freshlabels?

Freshlabels Urban Travellers

Eastpak x Raf Simons VII Collection Launch

Freshlabels

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Growth capital for companies and real estate

Crowdberry in 2021

A new real estate fund of qualified investors from CB Property Investors

The investor community has grown to 4,700 registered members

As our portfolio grew, so did the need to expand our team

Thank you for your trust and we look forward to an equally successful 2022 – perhaps even more so!

2021 was a year full of opportunities. Czechs and Slovaks showed that despite all the challenges, they still want to keep developing their businesses and the world around them. To see how, look at the numbers from our platform. Last year, private investors stumped up the most investment in our history for successful Czech and Slovak companies and real estate – over €16 million (CZK 400 million). In total, Crowdberry had €60 million of capital under management and 42 companies in its portfolio by the end of 2021. In addition, Crowdberry partner Peter Bečár oversaw the creation of a qualified investor fund focused on real estate. There was even a record increase in registrations on the Crowdberry platform and in our team members.

“Within a month of launching the campaign, we had raised €2.1 million from around 125 investors.”

Isadore Apparel, founded by former professional cyclists Peter and Martin Velits, is a step closer to its goal of becoming a major global player after a second investment round closed in record time on the Crowdberry investment platform. Investors responded not only to the potential of the market in which the cycling apparel brand operates, but especially to the results achieved so far. Isadore ended 2021 with revenues of almost €4 million (up 36% year-on-year), increased the number of new registrations by a third, and won a prestigious Euro Effie Award for its advertising during the Tour de France. 

Velits brothers’ Isadore Apparel raises €2.1 million in another investment round

Z nášho portfólia | Zafinancovali sme 3 investičné príležitosti

Isadore Apparel – from cyclists to cyclists

isklad – comprehensive logistics for e-shops

Artzenal – digitization of 3D objects and NFT

Refresher – a media portal with drive

SmartHead – sustainability management for companies

We are delighted to see companies raise capital through our investment platform to fulfil their potential and continue to grow. This includes a premium cycling apparel brand, a company that provides comprehensive logistics solutions for e-commerce, and a company that captures reality almost perfectly and translates it into unique digital experiences. But there are also companies that have the same ambition to change the world and are just one step away from closing their investment. Find out which ones below.

From our portfolio: 3 new funded investment opportunities; target sum for SmartHead hiked; Refresher signs first tranche

At the beginning, Dr. Zuzana Gyárfášová started to produce its organic cosmetics only for her own use. Her oil-based products soon became very popular. In 2018, she introduced her first 5 facial oils to the world under the brand Noili. Thanks to the initial investment from CB Investment Management, the company managed to expand into the Czech market and broaden its product portfolio. One of Noili's loyal customers is top model Daniela Peštová, who was attracted by the brand's minimalism and decided to work closely with the brand. The brand is planning to grow further, which should be boosted by the investment raised in an investment campaign on the Crowdberry platform.

Slovak organic beauty cosmetics Noili plans to expand

“Crowdberry is a partner that not only finances the project but also capable to help with its implementation.”

Czech and Slovak investors have invested CZK 46 million in the Apartments Lipno development project in the first tranche, which we are now successfully closing. This money will be used by the developer - Top Building Group - for the acquisition of the plot and works related to the preparation of the project. The total investment that the company plans to raise through our investment platform will amount to over CZK 90 million.

We have closed the first tranche of investment in the Apartments Lipno project

25 April is a significant milestone date in the understanding of the DNA molecule. On this day in 1953, scientists published a study describing DNA as a double helix. It was a very important discovery that led to the development of modern molecular biology, and International DNA Day is celebrated in its honour every year on 25 April. To mark the occasion, we spoke to geneticist Michaela Šišková, founder of the biotechnology company DNA ERA. In what aspects of life do we use DNA? And how can knowledge of our own DNA help us take better care of our health? 

International DNA Day: an interview with geneticist Michaela Šišková

Following initial growth capital from a fund managed by CB Investment Management, two young Slovak companies, DNA ERA and Noili, now have the opportunity to raise additional investment from private investors on Crowdberry's platform. The total value of the new capital, which will enable these startups to continue expanding into new markets and broaden their product portfolios, will reach almost €1.3 million.  

Slovak companies Noili and DNA ERA seek capital for further growth

A joint venture between CB ESPRI and Slovak Investment Holding is set to launch the CB ESPRI Impact One Investment Fund, which will be the first Slovak investment fund with the goal of supporting the creation and development of NGOs and SMEs whose activities are of public benefit. CB ESPRI will act as the fund manager, while Slovak Investment Holding will provide the resources from the European Social Fund's Operational Programme Human Resources. The fund intends to invest up to €10.5 million in activities with a positive social impact outside of the Bratislava region by the end of 2023.

New Slovak investment fund CB ESPRI Impact One to focus on activities with positive social impact

On the back of the rising interest in investment opportunities in residential, logistics, industrial and retail real estate as well as senior housing, we have decided to expand the Crowdberry team with the addition of three experienced managers. In addition, we will continue to develop our portfolio of investment opportunities in 2022 and we have more transactions in the pipeline.

Three new colleagues join Crowdberry’s real estate team

From fashion to topics rarely discussed elsewhere

Sme Refresher - Hlas modernej generácie

Pioneers of native advertising

“I At the time of our launch, the media wasn’t focusing on our target group, and native advertising, our main source of income, practically did not exist in Slovakia and the Czech Republic,”

Poučení z chyb

Expansion to the Czech Republic and out into the world

“The greatest potential of Refresher is its target group, which it has been dedicated to serving since the beginning and who is now very loyal to it. Now this readership group’s purchasing power is growing (and will continue to do so), which is why advertisers are focusing on this population segment.”

Refresher.sk was created as a graduation project of classmates Gábor Boros and Filip Vajda. Their project didn’t make much sense to people at the beginning, but today their media portal is read by more than 3 million people every month in Slovakia and the Czech Republic. It provides young people with information on social issues and topics not normally covered by the mainstream press, and excels at putting difficult subjects into context. It also guides the creation of online content for creators and advertisers. Simply put, Refresher is the place where Generations Y and Z go for information. Now the company is looking for partners and financing for expansion – and you can be part of that as a co-owner.

Refresher is extending from Slovakia into the wider world. Why you should invest in this media portal.

Industrial real estate: e-commerce is the driving force

Retail parks are emerging from the crisis stronger

Development projects with value added

Residential construction – response to affordable mortgages

Real estate is an ideal way to diversify one’s portfolio today. Capital invested in real estate brings not only interesting opportunities for appreciation, but also protection against inflation. How did industrial real estate, retail parks, residential development and construction of housing for seniors perform last year and why is capital distribution important? Find out in this next instalment of our Investing in Real Estate series.

Coronavirus is having a positive impact on some real estate segments

Real estate should be a standard part of any investor’s portfolio, in which several segments with various levels of risk should be combined, says Peter Bečár, partner at Crowdberry.

Giving investors more choice in real estate

Crowdfunding has become increasingly popular over the past decade, yet it has been with us for centuries. The Statue of Liberty in New York and the Czech National Theatre are both examples where communities funded an idea or a project. The latest innovation in crowdfunding is crowdinvesting, which allows investors to invest in and own a share in a privately held company or real estate.

Meet Crowdinvesting – a new, innovative way to invest, co-own and build global leaders out of Slovakia

Boataround.com has received funding from Crowdberry investors and Slovak Investment Holding to accelerate its international growth.

Boataround successfully closed its Crowdberry investment campaign 

The biggest potential for growth can be seen in sectors that profit from the dynamic in e-commerce. In the realm of alternative investments, there is a focus on those that bring innovations or improve the quality of customer-service as well as suppliers.

The pandemic has pushed growth in some sectors

Community investing responds to an ageing population – Crowdberry enables the co-ownership of the largest private facility for seniors dependent on medical care and patients with Alzheimer’s disease in Bratislava. Thus, through crowd-investing, it is available for private investors, making it a unique investment opportunity in Central Europe as a whole

Why Slovakia’s largest private 24/7 care nursing home and Alzheimer’s centre is a unique investment

On June 21, European Commission President Ursula von der Leyen visited Slovakia to give the EU’s stamp of approval for Slovakia’s recovery plan to Prime Minister Eduard Heger. As part of her trip, President von der Leyen also met with innovative Slovak startups focusing on green solutions and biomedicine. 

5 companies from Crowberry’s portfolio presented to Ursula von der Leyen as the best Slovak startups

Reasons for the CSRD

Who will be affected by the new directive?

SmartHead uses the potential of CSR and its reporting

More than 50,000 companies in the EU will soon be required to report non-financial information on the sustainability of their business. So far, reporting requirements have affected only 11,600 organizations. But from 1 January 2023, the Corporate Sustainability Reporting Directive (CSRD) will affect all large companies, while small and medium-sized enterprises will be given three more years to implement it. The besmarthead.com platform is designed to help companies of all sizes comply with this directive. Besmarthead.com’s creators are now using the Crowdberry platform to seek out new investment for further development. What kind of potential does this new tool have?

New EU Sustainability Directive will affect more than 50,000 companies; the besmarthead.com platform will help with reporting

Crowdberry is in the process of organizing its first Crowdberry Forum – a virtual conference under the theme, “Capital is more than just money”, to be held on 23 November. The influence of growth capital on the value of companies will be discussed by company founders, entrepreneurs and investors. The conference will be available for viewing online.

Crowdberry to hold its first Czech-Slovak forum on impact of growth capital on the value of companies on 23 November

“The interest shown among investors in joining Crowdberry has been double our expectations. After five years of work, we have been given a strong mandate to further develop a universal platform for the direct financing of dynamic companies and real estate. For us partners, this also means the commitment that we must continue to create value for companies that, thanks to capital from Crowdberry investors and our investment funds, contributes to the development of society.” Daniel Gašpar, Crowdberry partner.

Growth capital for 39 companies

Fintech platform and new services

Crowdberry, which manages two growth capital funds in addition to its online investment platform, received an investment of nearly €1.5 million to develop and open the market further. The objective is to further expand the possibilities of financing for Czech and Slovak companies as well as real estate, while at the same time provide investors with a wide range of opportunities to increase their capital.

Crowdberry receives significant investment for further development and welcomes new European regulation

SEC Technologies, inventor of a laser-based technology that can detect, identify and quantify chemical warfare agents and toxic industrial chemicals over long distances, has successfully raised €3 million in funding from Crowdberry and Venture to Future Fund (VFF).

SEC Technologies raises €3 million investment from Crowdberry and Venture to Future Fund

Slovak company nettle.ai, which is focused on solutions in the area of conversational technologies using artificial intelligence, received a significant investment in the volume of €1 million from Crowdberry investors and the Venture to Future Fund (VFF) investment fund.

nettle.ai receives €1 million investment from Crowdberry

Bratislava, 4 October 2019- Investment fund The National Development Fund II, a. s., which is under the administration of Slovak Investment Holding, announced the winners of the tender for the administration and implementation of financial instrument for the support of startups in the amount of €23 million. €11.6 million will be managed by experts from investment platform Crowdberry.

Crowdberry will manage a state's multi-million package to support start-ups

CB Investment Management

Due to the coronavirus crisis, some investors have reconsidered their investment plans and begun to focus on lower-risk investments. 

Growth capital for business will aid innovation in crisis

Simple improvements that make a big difference

Personnel is responsible for 99% of the result

Looking for investments to expand through the Crowdberry platform

Target group not the elite

Even a lot of the locals do not know about the quiet complex. At first glance, few would think that the buildings, which look more like a hotel, would be a home for senior citizens. Thanks in part to investors from the Crowdberry investment platform, however, this facility has been created with a modern concept that lets its residents grow old with dignity.

Dúbravská oáza: A facility for senior citizens that your parents deserve

Predstavenie SmartHead

For some a part of their DNA, for others an obligation

Companies that don’t reduce CO2 emissions risk 5–50% lower profits

Sustainable development is not only about the climate, as it also involves gender equality, decent working conditions, innovation and justice.

CSR as a purchasing criterion

CSR as a criterion for employment decisions

How to navigate sustainability

RESOURCES

Whereas a few decades ago the word “ecology” was a cause for laughter and people with disabilities were confined to special schools, today no one is surprised if you bring your own cup to a café and the coffee is made by a barista with Down’s syndrome. We have made great progress as a society, but we are not done yet. Social responsibility and sustainability have become increasingly important to more and more people, as well as a way for companies to maintain their competitiveness, recruit new talent and, primarily, to make the world a better place for us and future generations. The Slovak firm SmartHead is responding to the challenges and opportunities this creates for companies.

Social responsibility as a path to easier recruitment and higher profits: Slovak firm SmartHead helps companies take advantage