Freshlabels - Crowdberry

Freshlabels is a fast-growing online retailer of sustainable fashion with a strong brand and an ambitious European expansion underway.

In 2019 Freshlabels began its foreign expansion by launching an English version of the platform, and at the beginning of last year it added a German version as well. The company’s immediate sixfold year-on-year revenue growth on the German market and revenue doubling for the rest of the European countries proved that the company’s focus on the Western European market was the right choice. The exceptional potential of Freshlabels is strengthened by the growth of e-commerce and digital sales channels in the fashion industry. With an offer of more than 100 carefully selected brands, Freshlabels is quickly becoming the leader among sustainable and quality fashion retailers for a wide customer base.

E-commerce platform in four languages
2020 revenue of €4.7 million, growth of +49% CAGR between 2016 and 2019
3 B&M concept stores in Prague and Berlin
Long-term relationships with suppliers and access to exclusive product collections
Highly rated customer service and exceptionally low return rates
Delivery option to more than 20 countries
40+ members team led by seasoned management
Expert supervisory board members: Venture capital fund Tensor Ventures
150,000+ subscribers and followers (email / Instagram / Facebook)
Growth investment with an expected return of 3x invested sum within 5 years

About the investment opportunity

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.

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Et harum quidem rerum facilis est et expedita distinctio

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omnis voluptas assumenda est, omnis dolor repellendus
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necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

1914 translation by H. Rackham

"On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains."

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Team

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.

At vero eos et accusamus et iusto.

Et harum quidem rerum facilis est et expedita distinctio

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus.

omnis voluptas assumenda est, omnis dolor repellendus
Temporibus autem quibusdam et aut officiis debitis aut rerum

necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

1914 translation by H. Rackham

"On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains."

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We are a regulated entity. Campaign details can only be viewed by registered users.

Market potential

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.

At vero eos et accusamus et iusto.

Et harum quidem rerum facilis est et expedita distinctio

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus.

omnis voluptas assumenda est, omnis dolor repellendus
Temporibus autem quibusdam et aut officiis debitis aut rerum

necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

1914 translation by H. Rackham

"On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains."

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We are a regulated entity. Campaign details can only be viewed by registered users.

Product / Solution

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.

At vero eos et accusamus et iusto.

Et harum quidem rerum facilis est et expedita distinctio

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus.

omnis voluptas assumenda est, omnis dolor repellendus
Temporibus autem quibusdam et aut officiis debitis aut rerum

necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

1914 translation by H. Rackham

"On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains."

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We are a regulated entity. Campaign details can only be viewed by registered users.

More information

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.

At vero eos et accusamus et iusto.

Et harum quidem rerum facilis est et expedita distinctio

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus.

omnis voluptas assumenda est, omnis dolor repellendus
Temporibus autem quibusdam et aut officiis debitis aut rerum

necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

1914 translation by H. Rackham

"On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains."

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Media

Forbes: Freshlabels a jejich první milion: dělejte věci po svém a nebojte se půjčit si

Czechcrunch: Freshlabels poprvé expandují do zahraničí. Nový Backpack Store otevřeli v samotném srdci Berlína

Czechcrunch: Freshlabels po Česku dobývají i Německo. Prodávat jen udržitelné značky je ale zatím neudržitelné, říkají zakladatelé

Czechcrunch: Jak dát prodanému zboží další smysl. Ve Freshlabels začínají vykupovat oblečení a otevřou second-hand

Forbes: Freshlabels má nový obchod na Letné. Prodává v něm jen udržitelné zboží

Heureka: Recenze

Forbes: Budoucnost módy je v resale. Freshlabels nebo COS startují přeprodej nošeného zboží

Czechdesign: Freshlabels představuje udržitelnou budoucnost na Designbloku

iHned: Kvůli covidu přišel prodejce designového oblečení Freshlabels o miliony. Teď otevřel nový obchod

iHned: Freshlabels míří na západ. Nový obchod s batohy v Berlíně navrhla Lenka Míková

Fashionnetwork: Freshlabels eröffnet ersten Backpack-Concept-Store in Deutschland

Ceecee: DIVERSITY IN DESIGN: BACKPACKS FROM AROUND THE WORLD AT FRESHLABELS