Noili investičná príležitosť

Noili je slovenská kozmetická značka zameraná na výrobu prémiových produktov v oblasti každodennej starostlivosti o pleť. Daný trh je z pohľadu zákazníka mimoriadne rozmanitý – vo väčšine zákazník nerozumie zloženiu ingrediencií a výber (vhodného) produktu pre svoj typ pleti predstavuje výzvu. Vďaka produktom Noili majú zákazníci tento výber zjednodušený, vedia presne, aké zloženie látok konkrétny produkt obsahuje a ich používaním pomáhajú spomaľovať neodvratný proces starnutia pokožky („anti-aging effect“).

Produkty Noili obsahujú výlučne aktívne a dôsledne vyberané zložky na prírodnej báze bez chemických konzervantov. Vývoj produktov nadväzuje na vedecké a medicínske poznatky. Kvalita produktov, ako aj zákaznícky zážitok pri kúpe (balenie), robia z Noili prémiovú značku. Táto oblasť sa vyznačuje obzvlášť vysokými predajnými maržami.

Etablovanú pozíciu a medzinárodné ambície Noili evidujú aj viacerí distribútori (siete parfumérií a drogérií), ktorí už prejavili záujem o predaj produktov Noili v ich regionálnych predajných reťazcoch. Aktuálne pripravovaná nová produktová rada, ktorá vzniká v spolupráci so svetovou top modelkou, tento dopyt ešte značne urýchli.

O investičnej príležitosti

Úspech obchodného modelu je postavený na súhre skúseného tímu manažérov, výnimočnej kvality produktov a rýchle rastúceho trhu. Oblasť organickej starostlivosti o pleť rastie o 80 %* rýchlejšie ako akákoľvek iná časť kozmetického priemyslu, čo predstavuje rast v priemere na úrovni 8,5 % CAGR 2021 – 2026).

Prvé produkty Noili boli predstavené ešte v roku 2018, kedy zakladateľka MUDr. Zuzana Gyárfášová vyvinula prvý pleťový olej, ktorý sa na trhu rýchlo etabloval. Každý produkt sa vyznačuje ingredienciami bohatými na prírodné látky a fungujúcimi žiadúcimi účinkami. Cieľoví zákazníci sú (predovšetkým) ženy, najmä vo veku 35 – 60 rokov, ktoré vyhľadávajú jednoduchú a účinnú starostlivosť o pleť. Cieľovú populáciu iba na slovenskom a českom trhu tvorí viac než 2,6 mil. žien*, pričom veľká časť z nich dané produkty používa na dennej báze.

Unikátnosť Noili a zabezpečenie komerčného predaja podčiarkuje:

Výberová kvalita produktov: prírodná kozmetika plná vzácnych olejov, rastlinných voskov, omega mastných kyselín, vitamínov, antioxidantov a bez chemických konzervantov.
Zloženie, ktoré funguje: aktívne ingrediencie v zložení, ktoré upokojuje a blahodarne pôsobí na každý typ pokožky - či už citlivú, suchú až atopickú alebo mastnú pleť (bez ohľadu na pohlavie či vek).
Lovebrand: Produkty, pri ktorých zákazník presne vie, aké ingrediencie sú vo vnútri (100 % transparentnosť) a aký majú cieľový efekt. Užívanie produktov je viac ako starostlivosť o pleť, ide o podporovanie denného rituálu s láskou k pleti a obdivu k sile prírody. Jedinečnosť Noili presvedčila aj známe osobnosti, vrátane svetovej top modelky Daniely Peštovej a viacerých influenceriek z odvetvia, ktoré značku propagujú.

Vyššie uvedené dopĺňa precízna komunikačná stratégia, ktorá vychádza priamo zo samotnej DNA Noili a súčasných trendov v segmente „Beauty“. Oslovuje masy a  umožňuje Noili pravidelne znásobovať počet verných zákazníkov. Značka eviduje vysokú mieru retencie (opakované nákupy), ktorá je založená na pozitívnych skúsenostiach zákazníčok, viditeľnosti značky v médiách a strategických spoluprácach s influencermi, s ktorými sa zákazníci vedia ľahko stotožniť.

Na úrovni obchodného plánu a historického predaja, COVID-19 rozhodne preveril množstvo predajcov kozmetiky (najmä siete a značky, ktoré predávajú gro produktov v kamenných predajniach). Obchodný model Noili je však založený na budovaní si priameho vzťahu so zákazníkmi a väčšina tržieb je tak generovaná online.

Cieľom tejto rastovej investície do Noili je, spoločne s už poskytnutým kapitálom od profesionálneho investičného fondu CB Growth ONE, spolufinancovanie vývoja nových produktov a vybudovanie regionálnej prémiovej značky, ktorá sa stane atraktívnym akvizičným cieľom.

* McKinsey & Company, máj 2020
* štatistické údaje

Investičná príležitosť v skratke

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.

At vero eos et accusamus et iusto.

Et harum quidem rerum facilis est et expedita distinctio

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus.

omnis voluptas assumenda est, omnis dolor repellendus
Temporibus autem quibusdam et aut officiis debitis aut rerum

necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

1914 translation by H. Rackham

"On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains."

Zaregistrujte sa a získajte prístup k podrobnostiam

Zaregistrujte sa

Máte už účet? Prihláste sa

Sme regulovaný subjekt. Podrobnosti o kampani môžeme zobraziť len registrovaným používateľom.

Tím

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.

At vero eos et accusamus et iusto.

Et harum quidem rerum facilis est et expedita distinctio

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus.

omnis voluptas assumenda est, omnis dolor repellendus
Temporibus autem quibusdam et aut officiis debitis aut rerum

necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

1914 translation by H. Rackham

"On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains."

Zaregistrujte sa a získajte prístup k podrobnostiam

Zaregistrujte sa

Máte už účet? Prihláste sa

Sme regulovaný subjekt. Podrobnosti o kampani môžeme zobraziť len registrovaným používateľom.

Trhový potenciál

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.

At vero eos et accusamus et iusto.

Et harum quidem rerum facilis est et expedita distinctio

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus.

omnis voluptas assumenda est, omnis dolor repellendus
Temporibus autem quibusdam et aut officiis debitis aut rerum

necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

1914 translation by H. Rackham

"On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains."

Zaregistrujte sa a získajte prístup k podrobnostiam

Zaregistrujte sa

Máte už účet? Prihláste sa

Sme regulovaný subjekt. Podrobnosti o kampani môžeme zobraziť len registrovaným používateľom.

Produkt

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.

At vero eos et accusamus et iusto.

Et harum quidem rerum facilis est et expedita distinctio

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus.

omnis voluptas assumenda est, omnis dolor repellendus
Temporibus autem quibusdam et aut officiis debitis aut rerum

necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

1914 translation by H. Rackham

"On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains."

Zaregistrujte sa a získajte prístup k podrobnostiam

Zaregistrujte sa

Máte už účet? Prihláste sa

Sme regulovaný subjekt. Podrobnosti o kampani môžeme zobraziť len registrovaným používateľom.

Riziká

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.

At vero eos et accusamus et iusto.

Et harum quidem rerum facilis est et expedita distinctio

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus.

omnis voluptas assumenda est, omnis dolor repellendus
Temporibus autem quibusdam et aut officiis debitis aut rerum

necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

1914 translation by H. Rackham

"On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains."

Zaregistrujte sa a získajte prístup k podrobnostiam

Zaregistrujte sa

Máte už účet? Prihláste sa

Sme regulovaný subjekt. Podrobnosti o kampani môžeme zobraziť len registrovaným používateľom.

Zámer investície

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.

At vero eos et accusamus et iusto.

Et harum quidem rerum facilis est et expedita distinctio

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus.

omnis voluptas assumenda est, omnis dolor repellendus
Temporibus autem quibusdam et aut officiis debitis aut rerum

necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

1914 translation by H. Rackham

"On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains."

Zaregistrujte sa a získajte prístup k podrobnostiam

Zaregistrujte sa

Máte už účet? Prihláste sa

Sme regulovaný subjekt. Podrobnosti o kampani môžeme zobraziť len registrovaným používateľom.