Refresher raises a nearly €2 million investment and plans to enter a new market

Refresher, the lifestyle portal for young people, is successfully realizing its growth ambitions. The year 2022 kicked off with record sales, which in the comparative quarter rose by 104% year-on-year. After the launch of the English version and the gradual consolidation of its position on the Czech market, it intends to expand to other countries within the V4 region. In order to realize this plan, it will use the private investors' capital raised in the investment campaign on Crowdberry, supplemented by the entry of a strategic investor from the media environment - the Hungarian Central Media Group.

Refresher has hold a stable position among the most visited media portals in Slovakia for a long time. From the beginning, it has focused on a specific target group - the millennials (Y) and the so-called zoomers (Z) with growing economic power. Together with the Czech version, it has around 3 million unique users. Thanks to its well-developed competence in native advertising and its ability to reach with its content the target audience, Refresher manages to maintain interesting collaborations with major advertisers and to achieve significant revenues in this area in particular.

In 2021, the company achieved consolidated revenues of EUR 1.8 million (up 77% year-on-year). Refresher continues its positive growth curve this year - the brand entered the new year with an English domain, new additions to the team and new premises. All of this compounded by more than 100% year-on-year revenue growth in the first quarter and a nearly EUR 2 million investment secured by the investment platform Crowdberry.

Refresher plans to use the investment mainly to accelerate its expansion in the Czech Republic as well as other Central European markets. At the same time, it wants to focus on new projects, expand its content monetization capabilities and strengthen its team. "Investment-wise, this is a unique case of combining the capital of private investors and a strategic investor, with which Refresher will not only gain valuable industry experience, but also a partner for entering new markets," says Jakub Bachratý, Crowdberry's investment manager.