Slovak organic beauty cosmetics Noili plans to expand

At the beginning, Dr. Zuzana Gyárfášová started to produce its organic cosmetics only for her own use. Her oil-based products soon became very popular. In 2018, she introduced her first 5 facial oils to the world under the brand Noili. Thanks to the initial investment from CB Investment Management, the company managed to expand into the Czech market and broaden its product portfolio. One of Noili's loyal customers is top model Daniela Peštová, who was attracted by the brand's minimalism and decided to work closely with the brand. The brand is planning to grow further, which should be boosted by the investment raised in an investment campaign on the Crowdberry platform.

What were the beginnings of Noili? What did the brand use the funding from its first investment for and what are its future plans? Find out in the following interview.

So why did you start with organic cosmetics in the first place?

I was wondering what is the best skin care in terms of slowing down the aging process. After researching the market and the options it offered, I created a detailed review of studies that addressed this topic and used them to choose the essential ingredients for my own cosmetics. I was initially making it just for myself. But over time, interest in it grew in my area, and so I fine-tuned formulas to be functional, easily absorbed into the skin, and non-comedogenic (didn't clog pores). My team and I then worked for two to three years to develop Noili products, and in 2018 we launched the brand's first products. And because I really enjoy cosmetics, I am continuing to educate myself in this area.