Slovak organic cosmetics lovebrand Noili receives further investment for product development and expansion

The initial investment provided to Slovakia’s Noili by the CB Growth ONE fund to build a premium local cosmetics brand will now be complemented by funds raised in a campaign on Crowdberry’s investment platform. Currently, the first tranche of the investment has been secured out of the target amount of €267,000. The brand will use the capital to further expand and co-fund new product development, with the ultimate intention of Noili becoming an attractive acquisition target.

The organic cosmetics segment is particularly interesting for investors, because it is growing at a rate 80% faster than other areas of the cosmetics industry.¹ The reason for this growth is not only the target population's interest in high-quality skincare free from preservatives and other additives, but also the high margins. This market reached a size of $9.8 billion in 2021 and is expected to grow at an average annual rate of 8.9% (2022–2030 CAGR).² This is also linked to Noili's strategic direction, which foresees an exit and a buyout of the brand – a widespread trend in the organic cosmetics segment, with major players such as Beiresdorf AG, L'Oréal, Procter & Gamble Company, The Estée Lauder Companies Inc, Unilever and others actively consolidating the market.