18 years of growth, 120 million CZK in revenue, tens of thousands of satisfied customers. Great potential.
An investment opportunity in the Brno-based company Tierra Verde — a popular natural home care and cosmetics brand with tens of thousands of satisfied customers. The investment campaign will take place in three phases, targeting up to CZK 37,4 million. The capital raised will be used to modernise production, expand the brand, and unlock market potential both within and beyond the Czech Republic.
Management is working intensively on the next phase of development and will be co-investing. Sales since the beginning of this year have exceeded expectations.
Tierra Verde expects revenue of CZK 139 million by the end of the year (a 16 % YoY increase) with EBITDA of CZK 10,5 million. The company will distribute a portion of its profits as dividends.
The first phase of the investment, amounting to CZK 13,9 million, with total capital of up to CZK 37,4 million, will be used to double the company’s size and restructure its ownership.
The investment is protected by a liquidity preference – a priority return of capital to Crowdberry investors with a minimum return of 15 % p.a. (per annum) before other co-owners and management.
Investment horizon: ~5 years | Target return: 20 %+ p.a. | Type: equity (shares)
Investment parameters
Parameters | Details | |
|---|---|---|
Type of investment | Purchase of equity – you become a co-owner of Tierra Verde | |
Percentage of investors | Up to 49 % of the company | |
Use of capital | Company growth and share buybacks | |
Investment horizon | ~5 years; option to sell the investment earlier via Crowdberry | |
Final evaluation | 20 %+ p.a. | |
Return for the investor | Dividends from the company's profits + proceeds from the sale of an investment / exit | |
Exit strategy | The Crowdberry secondary market; after 5 years, the right to request a managed transaction process | |
Investment protection | Liquidity preference (priority): 1x investment amount + 15 % p.a. | |
Management ESOP | Key people motivated by direct equity stakes of up to 10% - the interests of co-owners and management are aligned with those of investors |
Why invest?
Attractive return - The company plans to double in size and improve its profitability, thereby significantly increasing its value—and thus the value of your investment. Profits will be paid out on an ongoing basis in the form of dividends. The expected annual return exceeds 20 %.
Investment protection - Your money is protected. When it comes to payouts, investors come first—before co-owners and company management. A minimum annual return of 15 % is guaranteed in the investment agreement.
Doubling of revenue - Thanks to the brand's revitalization and more modern production, the company plans to significantly increase its profit—up to 10% of revenue, over the next five years, with revenue expected to reach CZK 226 million.
Growth of natural cosmetics - Natural home care is one of the fastest-growing household product segments, expanding up to 3 times faster than traditional home care. Consumers are increasingly looking for products free from harsh chemicals and gentler on both health and the environment.
About the company
High-quality natural home care, trusted by tens of thousands of satisfied customers.
Tierra Verde is an established natural (eco-friendly) home care brand with a history spanning nearly 20 years. The company operates a facility with its own production in modern premises near Brno in the Czech Republic, employing a total of 70 people.
Tierra Verde products are high-quality and gentle on both health and the environment—the brand is popular with tens of thousands of satisfied customers, particularly in the Czech Republic and Slovakia.
The company manufactures over 150 products—ranging from laundry detergents and cleaning products to natural cosmetics and essential oils. All products are biodegradable, free of synthetic substances, and certified by the Ecogarantie standard—the strictest in the industry. Tierra Verde is the only holder of this certification in the Czechia and Slovakia.
Tierra Verde has a wide distribution network. Products are available to customers at dm drugstores, in its own e-shop and retail stores, on e-commerce marketplaces, in supermarkets (LIDL, Kaufland, Albert), and at over 240 packaging-free dispensaries across the Czechia and Slovakia.
Last year's sales totaled CZK 120 million, with plans to grow by 16 % this year to CZK 139 million, with an EBITDA margin of 7,5%. Since the beginning of the year, sales have been growing faster than expected.
The brand appeals to customers, particularly "green households," which account for approximately 12% of the market in the Czech Republic. The planned brand revitalization (based on data and analysis) aims to expand the customer base to include mothers with children, with the potential to reach 26 % of the market. At the same time, production and technology are being modernized and automated. The company is implementing a corporate information system and upgrading its production and packaging machinery. The revenue target for the next five years is CZK 226 million, with a corresponding increase in operating profit.
You can find further details about the company in the Investment Information document after submitting a non-binding expression of interest in investing.
Market environment
Sales of natural home care products in Europe are growing 3x faster than those of traditional home care products - 11,4 % annually vs. 3,7 %.
Natural home care is one of the fastest-growing segments of the household products market in Europe. While the overall market grows by an average of 3,7 % annually, sales of natural home care products are growing 3 times faster — at as much as 11,4 % per year.
Regulation is accelerating the shift toward eco-friendly solutions
New EU regulations (e.g., the ban on microplastics in detergents by 2028 or the requirement for refill solutions in retail by 2030) are driving up the costs of traditional chemicals. Brands with existing eco-certifications, such as Ecogarantie, are already prepared for these rules today. In practice, the regulation thus creates a natural competitive advantage and a head start for eco-friendly players.
Younger generations are making eco the new norm
Millennials and Gen Z are entering the stage of their lives where they are starting households and families. When choosing drugstore products, they prefer natural products as the norm, not as an alternative.
Strong customer loyalty
Natural cleaning products command a price premium of 40–75 % over traditional products, which translates into higher margins (8–15 % EBITDA vs. 5–12 % in the traditional segment). Customers who switch to natural products tend to remain loyal to the brand—this increases long-term customer value and revenue stability.
Company management
Tierra Verde is led by experienced and motivated managers and co-owners
Jan Čilík – CEO
Jan has been with Tierra Verde for over ten years and knows the company inside out. He has served as CEO since 2021. He is responsible for strategic development, brand growth, and the company’s long-term direction.
Jan Tráge – CFO
Jan Tráge is an experienced CFO with a background in auditing and financial management. He began his career at Deloitte (Big 4), where he worked as an auditor. At Tierra Verde, he is responsible for financial strategy, controlling, and effective financial management.
Tibor Schätzel – Business angel
Tibor is an entrepreneur and investor - he has been with Tierra Verde for over 12 years and previously managed and expanded the business. Today, as a co-owner, he plays a key role in helping the company grow its business and attract new business partners. He has many years of experience in retail, finance, and real estate. He brings an investor’s strategic perspective and valuable support to the company’s continued growth.
Key people at Tierra Verde will be motivated and rewarded through an ESOP program that allocates up to 10 % of the company’s shares. The goal is to align management’s interests as closely as possible with the long-term growth and value of the company, as well as Crowdberry’s investment.
Risks
Operational risks - disruptions to the production process or problems with the supply of raw materials may adversely affect the ability to fulfill orders and generate revenue.
Market risk - a decline in consumer interest in the eco/natural segment, particularly in the Czech Republic, could slow down the planned revenue growth.
Purchasing power risk – during periods of inflation or economic slowdown, the premium price of Tierra Verde products may cause some customers to opt for cheaper conventional alternatives.
Competitive risk – the interest of major FMCG players in the eco-segment could increase pressure on price premiums and make it more difficult to get TV products listed in retail chains. These companies have large marketing budgets and strong distribution networks.
Marketing campaign risk - the campaign is crucial to the sales growth plan. Its results will be evaluated on a regular basis, and the media mix will be adjusted as needed.
You can learn more about the risks in the document titled "Investment Information" after submitting a non-binding expression of interest in investing.
