Artzenal digitises the physical world for movies, games, NFT and tourism; it’s now looking for support to grow globally

Slovakia’s Artzenal is recording reality with absolute precision and taking it into the digital world. It is making otherwise inaccessible experiences available to everyone, such as looking inside a locomotive, sitting in a racing car or seeing cultural monuments down to the finest detail. But this digitisation of physical objects is also increasingly being used in marketing, tourism and the entertainment industry. After a successful first year of operations and annual turnover of more than €170,000, the Artzenal team is now looking to raise finance on Crowdberry to complete its pilot projects and to kick-start its global growth.

Drawing on experience from the gaming industry

Artzenal was founded in 2019 by 2D and 3D graphic specialists Milan Kováč, Marcel Petráš and Slavomír Hazucha, and in 2020 the team continued to grow. The founders and the rest of the team have multiple years of experience creating content for leading gaming studios such as Warhorse Studios, Foundry 42, Creative Assembly and Games Distributors. And Artzenal is continuing to create for the gaming industry – there is no reason for a character in a game to run around an imaginary landscape when they can wander through digital representations of real castles and ruins.

Potential for use in NFTs, e-tourism and the entertainment industries

One of the areas where Artzenal sees a lot of potential is e-tourism, especially given the entire industry still faces so many restrictions due to the ongoing pandemic. The numbers also support the wider digitising of monuments – according to the European Commission, only 10% of Europe’s rich cultural heritage has so far been digitised, just a third of which is available online and often then in low quality.