Refresher is extending from Slovakia into the wider world. Why you should invest in this media portal.

Refresher.sk was created as a graduation project of classmates Gábor Boros and Filip Vajda. Their project didn’t make much sense to people at the beginning, but today their media portal is read by more than 3 million people every month in Slovakia and the Czech Republic. It provides young people with information on social issues and topics not normally covered by the mainstream press, and excels at putting difficult subjects into context. It also guides the creation of online content for creators and advertisers. Simply put, Refresher is the place where Generations Y and Z go for information. Now the company is looking for partners and financing for expansion – and you can be part of that as a co-owner.

From fashion to topics rarely discussed elsewhere

From the outset, Refresher concentrated mainly on news from the world of fashion and music. As its creators matured, the content began to change too. At the same time, Gábor and Filip raised the quality of the articles towards full-fledged interviews and reports. Today, Refresher still features lifestyle topics, but the professional editorial staff turns these articles into something much more sophisticated. Moreover, the site no longer concentrates on lifestyle issues, but covers other issues that are of interest to the younger generations. The rights of people with different sexual orientations and preferences, sexual health issues, sustainability, the lives of minorities, and a responsible approach to drugs – everything that young people are interested in today. In addition, the portal often addresses such issues long before they become part of society’s daily conversation. Thanks to this, Refresher is now often cited by the largest Slovak media outlets such as Markíza and SME.

Pioneers of native advertising

Today, you can find native advertising across virtually all media. Native advertising is the promotion of a product or service that at first glance does not look like a typical advertisement, but rather as content typically associated with the given medium. Refresher is a pioneer of this type of promotion in Slovakia and is still setting the trends in it. The portal has been creating content with brands such as Adidas and Jägermeister for more than six years. And young people and advertisers are listening. The server cooperates with practically every bank, operator and brand in Slovakia that needs to address the Generation Y and Z target groups. And this is the generation that is currently studying, establishing itself on the labour market, and moving out into the world to make a change.