Social responsibility as a path to easier recruitment and higher profits: Slovak firm SmartHead helps companies take advantage

Whereas a few decades ago the word “ecology” was a cause for laughter and people with disabilities were confined to special schools, today no one is surprised if you bring your own cup to a café and the coffee is made by a barista with Down’s syndrome. We have made great progress as a society, but we are not done yet. Social responsibility and sustainability have become increasingly important to more and more people, as well as a way for companies to maintain their competitiveness, recruit new talent and, primarily, to make the world a better place for us and future generations. The Slovak firm SmartHead is responding to the challenges and opportunities this creates for companies.

For some a part of their DNA, for others an obligation

Corporate Social Responsibility (CSR) is increasingly moving from the periphery of interest into the boardrooms of companies across countries and sectors. For some companies, sustainability is a part of their DNA, while others are only beginning to address it based on the demands of customers or legislation. With measures such as the EU’s Green Deal for Europe and the UN’s Sustainable Development Goals (SDGs), greater emphasis on sustainability from state institutions can be expected. However, employees and potential employees are increasingly paying attention to how companies treat the environment, their employees and their surroundings.