Eyerim - 4. tranche
Invest in Eyerim through a loan – the last 4th tranche with a maturity of 17 months.
Join 300 investors who have already decided to invest, and Eyerim has raised €1.5 million in three investment tranches in the form of a loan maturing on August 20, 2027. Thanks to this, Eyerim has already launched new operations in Košice and Brno, and investors are receiving an interest income of 10.2% p.a. plus an investment bonus from sales.
Open new stores with Eyerim and earn money too. The investment is secured by movable property and inventory, offering a fixed interest income and an investment bonus from sales. The investment opportunity is limited until March 23, 2026.
Eyerim occupies a dominant position in the Central and Eastern European (CEE) market and has transformed an outdated market in the 10 years since its inception. With over a million orders fulfilled and a strong base of 700,000 loyal customers in 14 countries, it has established itself as a trusted partner.
The key to future growth and higher profitability is the transition from selling third-party products to its own private labels (eyerim studio), which generate significantly higher margins. This model is complemented by a successful omnichannel strategy—building modern physical stores. These showrooms increase online purchase conversion and build long-term trust.
Your investment directly finances this expansion model, which has proven highly effective in previous phases. You are investing in a company that is well on its way to achieving revenues of €25 million and has a clear path to profitability, while as a bonus you will receive a direct share in revenues in the form of an investment bonus.
Why invest?
Take advantage of the opportunity to earn money like banks. Lend capital to companies in the form of loans. Investments are secured, with clear rules and transparently identified risks, for which you will receive an attractive return. In the case of Eyerim, you can expect an interest of 10.2% - 12.5% per annum, paid semi-annually.
- Secured loan - priority status for investors. Secured by company assets.
- Maturity on August 20, 2027 - in the event of early repayment, the company will pay a penalty of 5% in addition to interest.
- Company with 20% annual growth - purpose of the loan - to finance the expansion of high-margin physical stores and the expansion of glass grinding laboratories.
- Renowned co-owners (experienced investment funds 3TS, Inovo, Eterus, Neulogy).
- Czechoslovakian lovebrand with a 10-year history and experienced founders.
Investment parameters
- Target amount: €500,000
- Interest income: 10.2% p.a. - 12.5% p.a.
- Interest composition: 7% (fixed interest) + 2.094% (12M EURIBOR) + sales bonus (min. 1.15% p.a.)
- Interest payment: semi-annually
- Bonus payment: annually
- Maturity: August 20, 2027
- Collateral: inventories, receivables, movable property, guarantee from the Czech company, notarial deed
Credit terms for the company
Financial parameters: loan-to-value ratio (LTV max. 70%), equity min. 10% until September 30, 2026, total debt-to-income ratio 30%.
Penalty interest: +12% p.a. (1% per month/p.m.).
Other conditions and obligations: In the event of failure to comply with the 10% equity requirement by September 30, 2026, the shares of the co-owners (founders) must be pledged.
About the company
Eyerim is the largest online eyewear retailer in Central and Eastern Europe, operating in 14 countries. It is growing by more than 20% annually and launched its own brand of prescription glasses and sunglasses in 2019. Thanks to a combination of online and offline sales, Eyerim has processed more than 1 million orders and served over 700,000 customers to date.
Its active community has more than 340,000 subscribers, of which up to 30% are repeat customers. Prescription glasses and sunglasses from world-renowned manufacturers and its own brands are sold through:
- Online sales in 14 countries via eyerim.com with a virtual mirror and direct advertising.
- Physical optical stores in Bratislava, Košice, Brno, and Prague offering eye exams, diagnostics, personal consultations, and online order pickup.
Eyerim aims to achieve sales of €25 million and is opening new optical stores. Its stores in Prague, Brno, Bratislava, and Košice are visited by more than 200 customers every day and are profitable after a year of operation, with sales exceeding €1.2 million.
Eyerim's physical stores are profitable and have a fast return on investment, partly thanks to digital support through the Eyerim online store.
Risks and scoring
The company has achieved positive EBITDA for the second consecutive year, and its stable 20% organic growth is supported by a successful transition to higher-margin own-brand segments. Although it has negative equity and needs external capital to expand its activities, the risks are mitigated by robust collateralization of the loan with assets, inventory, and a corporate guarantee from the Czech subsidiary. Eyerim effectively eliminates competitive challenges and seasonality of sales through its omnichannel strategy (linking its online store with physical stores) and the development of the prescription eyewear segment, which ensures stable demand regardless of the season. The investment is rated C, which primarily reflects negative equity and accumulated losses from the past.
For more information about the company, investment details, risks, and scoring, see the financial analysis (in the Documents section).
* Investing carries the risk of partial or total loss of the invested money. The investment opportunity in the target company is provided by Crowdberry Investment Platform j. s. a. We will inform you in advance about its launch.